Design is a Key Quality For New Ford Fiesta
The strong graphics and bold Kinetic design elements of the new Ford Fiesta, which is to be launched in Thailand within months, are defined by signature elements such as the dynamic headlamps, the contoured bonnet and toned muscularity of its surfaces. Fiesta asserts an air of confidence, stylishness and individuality. The face of kinetic design features a large open lower trapezoidal grille that is as much a design element as it is a functional feature drawing in air to improve engine cooling and AC function.
This large open lower area is often compared with an elite athlete with wide open mouth breathing in air to maximise performance. Kinetic design expresses energy in motion, athleticism and the refined driving dynamics that are a primary quality of every Ford vehicle such as the Ford Focus.
New Fiesta’s headlamps are immediately recognisable. As a kinetic design element they form part of the shoulder shape and extend aggressively rearward almost as far as the stylishly raked A-pillars. The headlamps incorporate all primary front lighting and signal functions – complemented on the lower bumper flanks by round fog lamps.
The all-new Ford Fiesta’s profile emphasises its poised attitude and sporty style. The sweeping roofline extends appealingly from the forward-stretching A-pillar rearward, framing the bold graphic of the Fiesta side window DLO (day light opening) profile to create the sporty feeling for the five-door body style.
The Fiesta side windows combine to create a unified profile window graphic – a key kinetic design element that communicates dynamism. The unified side glass graphic is further accentuated by the signature Ford “kick-up” at its rear.
The bold, pronounced wheel arches highlight the new Fiesta's confident stance and on-road dynamic abilities.
Dynamic, kinetic design lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a thin stop lamp. The sculpture of the body shapes is accented by elements like the new tail lamp which feels like it is an integral part of the body – and the V-shaped tailgate’s chamfered rear glass.
